September 14, 2016, The China Factor: Rise of a dragon on the international markets with Amy Karam. poster.
Amy Karam is back in Ottawa after spending 15 years in Silicon Valley including a decade with Cisco Systems. As a consultant she has worked with companies such as Apple, Visa, Nationwide, Capital One, AT&T and Bell. She was an instructor at Stanford University’s Centre for Professional Development where she gave courses on global markets and how to develop successful strategies for dealing with countries such as China.
Her presentation was based on her recently published book, The China Factor: Rise of a dragon on the international markets which explains the rise of China and Chinese companies and looks at how Western practices are being challenged by new players in the global economy.
With new competitors, new markets and new kinds of customer needs, the face of business is evolving. New players are introducing different types of innovation models as East and West build on each other’s processes and creativity. Canadians who wish to participate in the new marketplace need to evolve not only in product development but in the way they do business abroad.
Among other things they must develop different customer expectations and a deeper understanding of local practices. She outlined competitive strategies and solutions to the many challenges that western businesses face from emerging competitors like China.